Lead advisors are often placed in the role of ‘bad cop’ when pushing the deal through for the seller and getting the highest price possible for the business. But what is the best way to work with a lead advisor and in what ways can they add the most value in a transaction process?
Planning before the sales process even starts is essential to allow the setting of strategic and financial objectives as well as getting an idea as to the internal resources available for the transaction process. One of the key messages from Kris Geysels, CFO of Aviapartner, in his presentation at the M&A Academy was that lead advisors will not take any of the preparation work away from the internal team.
Selecting a lead advisor should be part of the planning and preparation phase for management and key to the selection process should be the credibility of the firm, their knowledge of the market and value drivers, their knowledge of the potential buyers and any eventual contacts with same, a good ‘connection’ with the internal team they will be working with throughout the process and of course, the fees they will charge for services. The selection process can also give a good indication for the valuation – there will be a range of valuations performed on the business by each corporate finance house asked to tender for the work.
Ideally, the mandated lead advisor should contribute speed and focus to the process to keep things moving along once all the preparation and planning is in place. They should also have analysed the potential buyers and be of assistance in driving the buyers to the potential synergies that exist through their knowledge of the market and value drivers. A concise information memorandum summarising this market knowledge and outlining the potential synergies should also be the key document prepared with the lead advisor but close attention is to be paid to ensure any financial information mentioned will be consistent with any vendor reporting or dataroom information to be made available to buyers at a later stage.

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